Promoting Indian couture across the globe.
Fashion in India was considered the luxury of the rich and famous only. But today, leading designers are affordable to a larger customer base. Until about a decade ago, traditional Indian wear comprised a sari, a lehenga, a kurta with salwar or churidar. Now, while Indian designers are making a mark in the international market, they are also bringing western influences into traditional wear.Read More
The concept of indo-western has been a fashion rule for a real long time now. The EAST MEETS WEST concept makes a trendier and comfortable style statement in our clothing.
Practical chic is essentially how one would define this trend. Anarkalis turned into Gowns, Kurtis turned into tunics, capes, jackets, crop tops everything that is originally a Western wear concept has been Indianized. And these, undoubtedly, make for the most attractive style statements.Read More
Are you sick and bored of your day-to-day outfits? You need not invest in a whole new wardrobe—the unexciting looks can be renovated with the help of a few strategic accessories. Explore our collection to shop your favorite jewelry, bags, and shoes.Read More
Ethnic style has been one of the strongest influences in fashion. The Indian traditional fashion is vast and influential throughout the world. Indian clothing is known for its elegance, grace as well as its comfort that makes it widely popular. If we talk about the Indian ethnic wears, the traditional wear that falls under this category has richness in its diversity that each region of India has its own traditional and cultural wear.Read More
Adding a dose of style to your daily 9-to-5 work routine is a challenge for most working women. Although, “business-casual” offices are not so formal that everyone has to wear a suit, but you’re still expected to wear smart, tailored separates. A solid wardrobe is an important element to support us and take us through the major milestones at the workplace.Read More
Every woman has experienced this, and not just once but, time and again. Minutes before a party, standing in front of the closet, and you have, “nothing to wear!” And with fashion changing like the days of the week, the “problem” seems to be hovering forever with no “permanent solution”.Read More